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What the shoe and streetwear brand Converse stands for can be summed up in one word: individuality. And its clothing and shoes are definitely not something to be left at the back of your wardrobe. The cult brand is popular among rock and metal fans, skaters and also in the hip-hop and indie scenes, and with the Chuck Taylor All Stars it secured its place as the leading sneaker retailer in the world.
Well over a million pairs of these cult sneakers have passed over the checkout in Converse shops and online to date. Of course you can also buy Converse online at EMP. The 100-year success story of the shoe can above all be traced back to its wearers. They are the reason that the brand has been able to keep on reinventing itself.
The birth of the Chuck Taylor All Stars
It all began in 1908 when the company was founded by Marquis M. Converse in Malden, Massachusetts. In 1917, the All Star basketball shoe was released. Its identifying feature: A rubber logo on the inner side of the shoe. This logo is still stamped with Chuck Taylor’s signature to this day. This honour was appointed to the basketball legend in the 1920s, thanks to his passion for the sneakers.
And so the Chuck Taylor All Star was born. Today, the cult sneakers are also known as Chucks or Cons. Their function as a basketball shoe has changed since the 1950s though. Nowadays they’re worn as everyday sneakers. A change that can also be understood as a form of rebellion and an expression of individuality.
Converse in the EMP Online Shop
The Converse brand has received a lot of attention from the music and art scene. James Dean wore Chucks, Mick Jagger from the Rolling Stones wore them to his wedding, the Ramones and Robb Flynn from Machine Head are also at home in them. And so are many other musicians, actors and models around the world.
In short, Chucks suit absolutely everyone. They’re worn every day, rocked on stage, strutted on the red carpet and even worn to work. And of course, what famous feet are wearing doesn’t go unnoticed by the public for long.
After the Chuck Taylor All Stars became a household name, each following generation made the shoe their own, and their success was guaranteed. The canvas sneakers with the trademark rubber sole are particular well suited to customization and decoration.
Soon, the shoes were being covered with slogans and drawings to give them an individual touch. Converse reacted, and now Chucks are available in all the colours of the rainbow, or with cool motifs. In the EMP Converse Shop you’ll find a wide range of the popular colourful sneakers.
Streetwear for women and men in the EMP Converse Online Shop
Over the years, Converse has constantly expanded its range. Alongside the comfy Chucks, Converse streetwear has also gained traction among fans. In the EMP Converse Shop, you can kit yourself out from head to foot in cult Converse clothing. One thing can’t be missing from all the products in the streetwear range: the eye-catching brand logo. With Converse clothing you’ll be perfectly equipped for every day. Thanks to the high quality, you definitely won’t regret purchasing this comfy streetwear – we’re sure you’re going to love it.