With the help of this tool you can select and deactivate tracking & analytics tools used on this website
Your browser is currently not set to accept cookies.
Please turn this functionality on or check if you have another program set to block cookies.
When the white rabbit in his little jacket raises his pocket-watch and announces ''it's time'', nothing will ever be the same again. Through his burrow, the magical Wonderland awaits you! But the journey is not for the faint hearted, and you’ll have to be quick to catch the rabbit before he disappears!
When you find the rabbit hole, just take a deep breath and dive into the unique and magical world of Wonderland. Luckily the EMP Alice in Wonderland Online Shop is there for those who don't want to fall head over heels into such an adventure. You'll find a wide variety of Alice in Wonderland merchandise, promising a distraction from everyday life that would make even the evil Queen of Hearts happy.
Alice's story and how it all began
"Alice in Wonderland" is the title of a children's book by Lewis Carroll, published in 1865. It’s best known by its film adaptation. Alice, the main character, goes to a garden tea party with her mother. In fact, it's her own engagement party. Just as redheaded Hamish is about to take Alice's hand, she spots a white rabbit. A talking rabbit - gazing intensely at a watch.
Alice understands what the rabbit is trying to tell her: "I'm late!" She decides to leave her engagement party and follows the rabbit to its hole. Suddenly, though, she loses her grip and falls into it, finding herself in a room with a door on each side. Searching to find a way to fit through the smallest one, she drinks a potion which makes her shrink in size. In all the excitement, she leaves the key on the table, which now appears much too big. After drinking another potion to grow and then shrink once more, she finally finds a way out of the room. She thrusts the key into the lock and makes it to Wonderland!
Follow Alice and her journey in Wonderland
Once through the door, Alice arrives in a world full of absurdity and paradox. But that's exactly what you love about Alice in Wonderland, right? The EMP Online Shop's Alice in Wonderland merchandise is your key to experiencing Alice's journey into fabulous Wonderland, in all its colours and with all its incredible inhabitants. Dress yourself to meet the Cheshire Cat, with the large range of items available in the EMP Alice in Wonderland Online Shop.
For all Cheshire Cat lovers: discover loads more crazy merchandise with EMP. We have a gorgeous mid-length dress and loads of tops featuring the grinning cat. The Cheshire Cat is well known for his wide grin and his big turquoise eyes. And who could forget his famous line, "We're all mad here"?! This combo is available on many Alice in Wonderland t-shirts, hoodies and bedding sets in EMP's Alice in Wonderland Online Shop.
The March Hare and the Mad Hatter
Now we're off to the March Hare and the Mad Hatter's tea party with Alice. So you’ll be perfectly dressed for the occasion, EMP has got the Mad Hatter's waistcoat ready for you. We have everything - from the stripy trousers and the brown hat, all the way through to jewellery such as Alice in Wonderland jewellery like bracelets, earrings and necklaces. You'll also find tops, gowns and jackets in the Alice in Wonderland merchandising section.
Romantic items of jewellery are available for those who'd rather not go ''all out'' at a tea party. The choice is yours: subtle ear studs or showy earrings, short and long necklaces with and without pendants, as well as beautiful Alice themed bracelets.
Your journey continues after the tea party ends. You’ll meet the Queen of Hearts, whose favourite past-time is to cry "off with their heads", as well as to play croquet where a flamingo serves as the racket and a hedgehog as the ball! Beautiful backless laced dresses inspired by the film are available on the EMP Online Shop - and they're fit for a Queen!
Alice in Wonderland: Behind the Scenes is also available in the EMP Online Shop for all those who haven't seen it yet. Excited by the idea of discovering this magical place? Well, our Alice in Wonderland merchandise is just what you need. Especially the Alice in Wonderland Accessories! You'll find everyone, from the Cheshire Cat to the Mad Hatter.
Look no further, EMP is just the right place for Disney adventure lovers! Catch a ride on Aladdin`s magic carpet or kick back and relax with Timon and Pumba from The Lion King.