Privacy Policy

We are committed to protecting and respecting the privacy of all visitors and users of (the “Website”).
Please read the following carefully to understand our policy and practices regarding your personal information and how we will treat it. We will use your personal information in accordance with this Privacy Policy and applicable current data protection laws.
This policy (together with our Terms and Conditions and Cookie Policy) sets out the basis on which any personal information we collect from you, or that you provide to us, via this Website will be treated by us. Please read the following carefully to understand our policy and practices regarding your personal information before using this Website. By using our Website, you are accepting and consenting to the practices described in this Privacy Policy. For the purpose of the Data Protection Act 1998 (the Act), the data controller is EMP Merchandising Handelsgesellschaft mbH., c/o Francis Clark LLP, North Quay House, Sutton Harbour, Plymouth, PL4 0RA.

What personal information do we collect?
We may collect and process the following data about you:

  • Information that you enter via our Website. This includes information provided at the time of registering an account on our Website, subscribing to any service which we provide, searching our Website, placing an order on our Website, participating in discussion boards or other social media functions on our Website, creating wish lists on our Website, or requesting further services. We may also collect and process information when you enter a competition or promotion, and when you report a problem with our Website. The information you give us may include without limitation your name, postal address, email address, password, telephone number, financial and credit card information, age, occupation, personal description, photograph, product interests and style interests.
  • Details of transactions you carry out through our Website and of the fulfilment of your orders.
  • If you contact us (by phone, email, or otherwise), we may keep a record of our correspondence with you.
  • Information you provide when you enter a survey (we may ask you to complete surveys that we use for research purposes, although you do not have to respond to them).
  • Technical information may be collected automatically, including without limitation the Internet protocol (IP) address used to connect your computer or device to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
  • Details of your visits to our Website may be collected automatically, including without limitation full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time), products and pages you viewed or searched for, page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page (including information about how you use social media plug-ins), traffic data, location data, weblogs and other communication data.
  • We are also working closely with third parties (including for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies and fraud prevention service providers) and may receive information about you from them.

Information collected from children

We are strongly committed to preserving online privacy for all of our Website visitors, including children. The Website is a general audience site, and we do not knowingly collect information about children or sell products to children. We will not knowingly collect any information from children under the age of 13. If you are under the age of 13, you are not permitted to use or submit information to the Website.


Our Website uses cookies to distinguish you from other users of our Website and to keep track of your visits. They help us to provide you with the very best experience when you browse our Website and to make improvements to our Website. They also help us and our advertising networks to make advertising relevant to you and your interests.

Here at EMP, we want to make sure that the website we operate looks as good as possible but also is easy for you to use. To help us to do this, our website uses cookies. Cookies help us to assess how you use our website and also how we can improve our website. This means we have the information we need to regularly evaluate whether our website really meets your needs. Some of the cookies we use improve the functionality of our website, so if you choose to disable cookies on your browser, you might find that you can't access some aspects of our website, or that parts of the website don't function in the way that you might expect them to. Please see the "How We Use Cookies" section below for more specific details about how we use cookies.

What Are Cookies?
A cookie is a small file of letters and numbers that we put on your computer if you agree. Cookies allow us to recognise that you have visited our website before and remember your preferences. Cookies can help us to remember your website login so that you don't need to type it into the website every time you return, or to remember the goods that you have clicked to purchase on one page so that they are added to your basket. Cookies also help us to collect information about the way you use our website which helps us to ensure any advertising that you see is relevant and useful to you.

How We Use Cookies
Our website uses 12 cookies. These cookies allow us to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and to improve our website. We are required by law to provide you with clear and comprehensive information about the cookies that we use and if this page does not answer all of your queries you should contact us. Our cookies do not store information which could be used to identify you personally, such as your contact details. We use the following cookies:

Strictly Necessary Cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/Performance Cookies
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality Cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting Cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name



A session identifier cookie that disappears after the browser is closed. This is a unique ID that references the database entry holding information such as the basket contents, logged in status and other information.


An identifier that stores that website that referred you


An identifier that references the currency the prices are displayed in.


An identifier that references if prices are shown inclusive or exclusive of VAT.


An identifier that references the last top level category visited.


An identifier that references the courier the customer has selected.


An identifier that references the country the customer has selected.


An identifier that references the database entry holding the visitors wishlist on the website when they are not logged in.


An identifier that references the database entry holding the visitors wishlist on the website when they are not logged in.


Details of which Affiliate scheme referred the visitor to the website - such as Webgains or Affiliate Window.


Secure login token if the visitor selected for the website to remember them.

Google Analytics

Non-personal information used to track a visitors route through the website. This is used to find at which point customers have abandoned the checkout process and is used to improve the website. You can read more information on the cookies used by Google Analytics uses on its information page

3rd Party Cookies
The information set out in "How We Use Cookies" relates to the cookies that we set on our website. In addition to these cookies, our website also uses third party cookies which are set by a domain other than our website. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. Our website uses Third Party Cookies from the providers found in the table below, if you require further information about what those cookies are or how they are used, you should contact those providers directly.

3rd Party Name

Additional Information

Google Plus

You can choose to share content from our site with others via the social networks listed on the left, and so you may be sent cookies from these websites.


We utilise the online advertising services of the third party companies listed on the left, and each of their sites use may set cookies to help identify which adverts are clicked on/interacted with.

How Do I Block Cookies?
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Precisely how cookies are blocked will depend upon the browser that you use. If you would like further information please contact us.

What Will Happen If I Disable Cookies?
If you choose to disable access to cookies on your browser you will not be able to login, register or purchase from this website. Information on how to disable cookies in popular web browsers can be found below:

PC Instructions

MAC Instructions

Firefox 13 and newer
1. At the top of the Firefox window, click on the Firefox button (Tools menu in Windows XP) and then click 'Options'
2. Then select the 'Privacy' icon
3. Set the 'Use custom settings for history' in the 'Firefox will' dropdown
4. Untick 'Accept cookies from sites' to disable cookies

Firefox 13 and newer
1. At the top of the Firefox window, click on the Firefox button and then click 'Options'
2. Then select the 'Privacy' icon
3. Set the 'Use custom settings for history' in the 'Firefox will' dropdown
4. Untick 'Accept cookies from sites'

Firefox 12 and earlier
1. Click on 'Tools' at the top of your browser window and select 'Options'
2. Then select the 'Privacy' icon
3. Click on 'Cookies', then untick 'Allow sites to set cookies'

Firefox 12 and earlier
1. Click on 'Tools' at the top of your browser window and select 'Options'
2. Then select the 'Privacy' icon
3. Click on 'Cookies', then untick 'Allow sites to set cookies'

Google Chrome
1. Click on the tool icon at the top right of your browser window and select 'Settings'
2. Click the 'Show advanced settings' link, locate the 'Privacy' section, and select the 'Content settings' button
3. Now select 'Block sites from setting any data'

Google Chrome
1. Click on 'Tools' at the top of your browser window and select 'Options'
2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
3. Now select 'Block sites from setting any data'

Internet Explorer
1. Click on 'Tools' at the top of your browser window and select 'Internet options', then click on the 'Privacy' tab
2. Under 'Settings' move the slider to the top to block all cookies

Internet Explorer
1. Click on 'Explorer' at the top of your browser window and select 'Preferences' options
2. Scroll down until you see 'Cookies' under Receiving Files
3. Select the 'Never Accept' option

1. Click on the 'Cog' icon at the top of your browser window and select the 'Preferences' option
2. Click on 'Privacy' and check the option 'Block third-parties and advertisers'

1. Click on 'Safari' at the top of your browser window and select the 'Preferences' option
2. Click on 'Security' then choose 'Accept cookies'
3. Select the 'Never' option

1. Click on the Opera icon in the top left of the window
2. Select 'Settings' and choose 'Quick Preferences'
3. Uncheck "Enable Cookies"

1. Click on the Opera icon in the top left of the window
2. Select 'Settings' and choose 'Quick Preferences'
3. Uncheck "Enable Cookies"

Storage & Security of your Personal Information

The data that we collect from you may be transferred to, and stored at, destinations outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted via our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We use a trusted third party payment processing service to process your payment to us and we do not store your credit/debit card information. You can elect to save your credit or debit card details once your order on our Website has been processed, to make any future orders easier. However, for your security you will need to enter your card’s 3-digit security code for every subsequent transaction where you elect to use the saved credit/debit card. If you elect to store your credit or debit card details after an order on the Website, your credit/debit card details will be stored with our trusted third party payment processor. We use secure socket layer software (SSL) to encrypt personal information that you provide via your registered account on our Website (including your payment details). This technology prevents you from inadvertently revealing personal information using an unsecure connection. Our Website is certified with an SSL certificate, which verifies that our Website is secure. We keep your information confidential and store user personal data on a secure server which is password protected and hidden behind a firewall.

Uses Made of Your Personal Information

We may use information held about you to:

  • carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • set up, manage and contact you about your account and orders;
  • update and manage our customer and marketing databases;
  • ensure that content from our Website is presented in the most effective manner for you and for your computer or device;
  • provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about;
  • provide you, or permit selected third parties to provide you, with information about other products or services (including products and services that are co-branded or that we are otherwise engaged with promoting) that we feel may interest you, where you have consented to be contacted for such purposes;
  • personalise emails that we send to you, including using your name to address emails to you and using your gender to provide gender-specific content;
  • allow you to participate in interactive features of our service, when you choose to do so (including creating links to our website in your social media channels);
  • carry out market research and analysis;
  • notify you about changes to our service;
  • administer and improve our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • confirm your age and identity, and to identify and prevent fraud;
  • keep our Website safe and secure; and comply with applicable law; enforce or apply our Terms of Use, Terms and Conditions of Sale and other agreements; or protect the rights, property or safety of UK Limited, any of our group companies, our customers or others.

AdClear campaign tracking

We use the services of AdClear GmbH ("AdClear") to collect statistical data for campaign tracking purposes and in order to optimise the selection of products we offer our customers. The data is collected using cookies. These are small text files stored on your computer. User profiles are generated from this data under pseudonyms. No personal data is sent to AdClear. AdClear GmbH is certified for the protection of the data collected by its campaign tracking systems.

Withdrawing permission for data storage
As a visitor to this website, you are entitled to withdraw your consent for any past or future storage of your visitor data (collected in anonymous form).

AdClear campaign tracking
You can opt out of data collection for AdClear campaign tracking. If you do so, a cookie named "adclearoptout" from the domain will be stored on your computer. You will then continue to be excluded from web tracking until the cookie is deleted. The cookie is set for the domain in question for each computer browser and user. If you use more than one terminal device or more than one browser to visit our website, then you will need to opt out of data collection on each terminal device and in each browser separately.
Opt out of AdClear campaign tracking

Uses of Analytics and Targeting Advertising Tools

In order to better serve our Website visitors and customers we may use Google Analytics features such as Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration and/or Google Analytics Demographics and Interest Reporting (Google Display Advertising Features).
You can opt-out of the Google Display Advertising Features and customise Google Display Network ads using theAd Settings.
As an added privacy measure, you can use theGoogle Analytics opt-out browser add on.

Regarding Google Display Network Impression Reporting and the DoubleClick Campaign Manager integration, we and third party vendors, including Google, may use cookies set by the Google Analytics features to analyse and report on ads used on our Website including but not limited to the impressions created by the ads and how these interact with other ad features and other features and services.

We may use Remarketing with Google Analytics to advertise online. Third party vendors, including Google, may show our ads on sites across the internet. We and third party vendors, including Google, may use cookies to inform, optimise and determine which ads you see on our Website and third party websites, including ads based on your previous visits to our Website.

We may also use analytics and targeted advertising tools provided by other third parties, including Facebook, Adroll, Responsys, Salescycle and Bing. Please see our andCookie Policy for further information (including a list of the cookies used by our Website).

Marketing & Communications

You will have the opportunity to subscribe to certain areas of the Website and marketing lists. For instance you may wish to receive our newsletter or other marketing information (by email or direct mail) or enter competitions. In these circumstances we may ask for additional information, such as your age, occupation, style interests, etc. We will also treat this information as “personal information,” as described in this policy. This will help us to target our marketing in a way we feel would be of specific interest to you. We may from time to time send with your ordered products, inserts advertising the goods or services of unrelated third party companies. However, we do not pass on your personal information to these third party companies, except as provided elsewhere in this Privacy Policy.

Disclosure of Your Information

We may disclose your personal information:

  • where you have consented for us to do so. For example, if you have consented to receive marketing materials from third parties, or in respect of third parties’ (including co-branded or jointly promoted) products and services, we may pass your information on to the relevant third parties;
  • to business partners, suppliers, sub-contractors and other third parties as necessary for the performance of any contract we enter with you or any service you have requested (for example, we engage third parties to deliver packages, to host our Website and to process card payments, and your payment information will be provided to financial institutions (including banks and card schemes) in order to process your transactions);
  • to business partners, suppliers and sub-contractors as necessary for the performance of any contract we enter with them (for example, we engage third parties to send emails and postal mail on our behalf, to provide data cleansing services and to provide marketing and advertising services);
  • to analytics and search engine providers that assist us in the improvement and optimisation of our Website;
  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • if EMP Merchandising Handelsgesellschaft mbH. or substantially all of its assets are acquired by a third party in which case personal information held by it about its customers will be one of the transferred assets;
  • to protect our customers and Website from fraud and theft. We may pass on personal information that is required to make identity checks and personal information that we obtain from making identity checks (including information relating to your age, name and location), together with account information to organisations including law enforcement agencies, involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
  • if we are under a duty to disclose or share your personal information in order to comply with any legal obligation; or,
  • in order to enforce or apply our Terms of Use or Terms and Conditions of Sale and other agreements; or to protect the rights, property, or safety of EMP Merchandising Handelsgesellschaft mbH., any of our group companies, our customers, or others.

Your Right Opting Out

You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to disclose your information to any third party for such purposes. If you do not wish to receive marketing information from us you have the option of ‘opting out’ at any time. Clear instructions on how to opt out of each area will be detailed specifically (for instance, at the bottom of our e-newsletter you will have the option to unsubscribe by clicking a link). Alternatively, you can let us know in writing at or via your registered account on our website if you wish to exercise the right to opt-out. Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates, or to social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

Access to Information

The Act gives you the right to access information held about you, and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please write to us at Your right of access can be exercised in accordance with the Act.

Changes to Our Privacy Policy

We reserve the right to change this policy at any time. If we change our privacy policy we will post the changes on this website, and where appropriate notify you. Please check back frequently to see any updates or changes to our privacy policy. The most recent version of this policy is reflected by the date located at the bottom of this policy.