They don’t tell you to expect it to become impossible to find clothes that match your individual style when you’re expecting. Luckily, we’ve been busy conceiving plenty of maternity clothing that understands some mums to be don’t want to look mummsy…

Maternity clothing – serve style enough for two (or three, or four…)

Your upcoming bundle of joy is a truly exciting moment, whether it’s your first baby or you’re building your own rock band. The one thing that might slightly sour your joyful experience is the serious lack of maternity clothing that isn’t totally devoid of edge or individuality. We believe that – controversial take here, we know – mums are still people too. So, let’s not throw away the years of individual and alternative style you’ve built up when you’re knocked up.

The key elements kept at the heart of all of our maternity clothing – from long sleeve maternity tops to a maternity sweatshirt you can wear for different occasions – is keeping you present. You, your sense of humour, your sense of style and your sense of self. This is seen in the different edgy, inappropriate and most definitely unmatronly selections in our online shop.

Maternity tops to give your style a bump

Some of the styles we refer to include our choice of exclusive maternity tops. These comfortable but still cool, still alternative and still anything-but-ordinary tops capture some of the humour and spirit we embody within our community.

Take the exclusive long sleeve maternity top which showcases an ultrasound graphic. This ultrasound shows a baby throwing up the metal sign. Very us. Very you.

Similar exclusive designs to our online shop include funny graphic designs, including a “Baby loading” meme and one reading “Don’t Eat Watermelon Seeds.”

If you’re shopping for somebody else and you want to play it safer, we’re not too cool to get sentimental here. Included in our choice of exclusive maternity tops are prints which are a touch more traditional. Think a cute print of a babies feet or a lovely “See you soon…” motif. You’ll be the belle of the baby shower with these gifts – after all, these styles cannot be bought anywhere else!

Available with both long and short sleeves, you can feel confident and comfortable while still showcasing your sense of self, sense of style and sense of humour.