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In the 19th century, not everyone wore frock coats, top hats and hoop skirts. There was also a hard working population in the American wild west at this time and they needed more robust and practical clothing. This world, without dances and evening soirées, called for Jeans.
In the mid-19th century, the French emigrant Levi Strauss heard this call and tailored trousers made from solid, blue fabric from his hometown, denim. This is how jeans were born and began their unstoppable march around the world.
Fact - Like the Statue of Liberty, American jeans actually come from France!!
Jeans were only worn by workers for a long time, but they eventually broke into the mainstream in the late 1950s. Back then it was considered rebellious and wild to wear blue trousers with rivets, instead of decent clothes - and even in the times of the Eastern Bloc they became a symbol of freedom and rebellion.
Buy the right jeans for every occasion online
The advantages of jeans are obvious: they are still as tough and practical as they were when they were first invented. They’re also very comfortable to wear and go with any casual style. Today, there are so many different styles that you can buy online, you can find the right look for every occasion.
Jeans are no longer just bright blue, and also now come with different finishes - for example acid wash, sand wash or the very popular, rough-looking stonewash. Classic jeans have hardly changed in 150 years and are either a regular or straight fit - making them ideal for a casual streetwear look.
Under jeans in the EMP online shop you can find all sorts of styles, for example classics from Forplay, Doomsday or Hailys. If you want something a little more unusual you should go for a washed-out, loose design from one of our proprietary labels - Black Premium by EMP. All of our jeans are great to wear for everyday tasks or for a casual look in the office - or even when going out in the evening. With styles for every taste, you will always look good.
... jeans are rock n 'roll
If you think of the typical rock look, you don't see suit pants, chinos, slacks or jogging pants in your mind's eye. No, denim is part of hard music - like guitars, the mosh pit and french fries. They are equally popular in almost every scene. Punks swear by jeans as well as metalheads. Boot cut designs are particularly useful because they leave enough space for usual boots. The RED by EMP collection is a great choice for boot fanatics.
Different scenes, different cuts: skinny fit jeans, which are particularly tight and often called carrot fit jeans, are very popular, especially in the indie and alternative sectors, and among fans of hardcore. The brand Dr Denim and the casual classic Urban Classics are always a particularly good choice for the next concert or for a casual, rocky look for every day. Real fans get a special treat with the high-quality and chic Black Premium by EMP Signature Collection. The traditionally cut jeans from this collection are decorated with motifs from some of the best rock bands in the world, from AC / DC to Iron Maiden. Whatever music and style you like, you are guaranteed to find the right model for you in our jeans shop.
Where to buy ladies jeans online
Jeans are no longer just the domain of men, because women also appreciate these pants, which are as attractive as they are practical. That's why there is a huge selection of stylish, cool designs especially for girls among the jeans in the online shop. This ranges from everyday women's jeans, such as those offered by the Cheap Monday collection, to unusual designs, for example from Vixxsin. These trousers are often decorated with rivets, patches or prints, and make for a particularly rocky appearance, whether at a concert, in a club or at a cozy pub night out with friends.
You can find cuts in retro styles for example, as chic high-waist jeans at Fashion Victim, And if you want to be extra cozy, there is also a large selection of styles in a particularly wide, comfortable and casual boyfriend cut in the shop. Because why should only the boys have it easy when you are at least as good?
Also take a look at our selected and popular branded trousers: