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Sugar and sprinkles and all things sweet – that’s a cupcake. But that isn’t Cupcake Cult – a pioneer in alternative clothing that delivers quirk with quality.
Since launching in the 2000s, Cupcake Cult clothing is characterised by its comparatively simple cuts and colourful and abstract prints. Cupcake Cult t-shirts are particularly famous for their radical takes on popular characters from film, games and memes, flipping what is expected for a distinctly unique twist to create their own trends, inspired by what’s trending in pop culture. The collection of Cupcake Cult clothing on EMP include witty, dark and whimsical takes on Ninja Cat and other accessories.
Cupcake Cult never compromise on style or substance, always bringing a level of tried and tested craftsmanship to their trend-making (and trend-breaking). This is because the Cupcake Cult brand is the newest brainchild of the team that created Poizen Industries, renowned for their street style and kawaii Harajuku designs.
Though a huge USP in Cupcake Cult hoodies and t-shirts is their shock value designs, there are more subtle touches throughout their range. For anyone that likes things a bit easier to wear day-to-day there are some more understated imaginative designs in the range.
So, check again whether you have your ticket for the Cupcake Cult Circus with you and then come in! Goths, punks and rockers will like the performance as much as those who just don't feel like mainstream clothes.
Forget following a crowd. Do things different. Join the cult.