Mario Merchandise - everything for the gamer

Heroes come in all shapes and sizes, and Super Mario is no different. Don’t count out the pint-sized plumber. He’s been saving princesses and battling baddies since most of us were in diapers – that’s why we’re all about the Mario merch here.

Having sold over 600 million units sold worldwide, the overall Mario franchise is the bestselling video game franchise of all time. Not bad for someone that was originally intended to be nothing more than a cameo character. Mario first appeared as a side character in Nintendo’s Donkey Kong. The artist who designed Mario, Shigeru Miyamoto, initially wanted to use Popeye as the protagonist, but when the licencing rights were turned down, he created Mario instead. If ever the word serendipity was appropriate…

Proving that sometimes even the creative geniuses attached to Nintendo get it wrong, Miyamoto expected the character to be unpopular. Mario's clothing and characteristics were themed after the setting of Donkey Kong but he quickly picked up in popularity and began to star in the Super Mario series of platform games, beginning with the critically acclaimed Super Mario Bros. in 1985. The rest, as they say, is history.

And we honour that history with our Mario merchandise across the online EMP store.

EMP provides you with first-class Super Mario merchandise, from Mario t-shirts to collectible Mario Funko POP! figures. Feel free to plumb the depths of our online store and plunge right in to extract the finest gifts and merch inspired by the Italian plumber and his brother Luigi

With our hoodies, t-shirts and accessories, you can literally wear your Mario fandom as a badge of honour. Mario clothing from EMP ranges from subtle tees and hoodies with characters and icons recognisable from the franchise to more stand-out pieces, like a jacket designed in Mario’s familiar bright red hue.

As with most franchises, having your name on the front doesn’t mean you’re the only star. Mario is packed full of characters who’ve become pop culture icons, and they get their fair share of attention across our Mario merchandise. From Luigi and Yoshi to Donkey Kong, there’s collectible figures, clothing and so much more. And we, of course, couldn’t forget Princess Peach. The woman who launched a thousand Super Mario spin-offs. Without Mario’s quest to consistently save his beloved Princess, the world might never have had the likes of Mario Kart.

As a plumber, Mario is probably counted as an essential worker. And essential is exactly what he has been in creating one of the gaming world’s biggest communities. A true pop culture icon who shows no sign of phasing out or being replaced. Celebrate the Italian stallion and shop the full range of Mario merch today.