Guiness merchandise

The best Ireland has to offer! What would Ireland be without its Guinness? That's a purely rhetorical question, of course, because the black, quaffable brew with the delicious creamy white cap is emblematic of Ireland.

Every true Ireland fan must taste the black gold that the world owes to Arthur Guinness once in their life. Today, Guinness beer is one of the world's most popular beers and people all over the world enjoy Guinness every day. But who is the man behind the Irish export hit?

The beer with a bit of magic

"A beer doesn't just happen by itself. It also involves a little bit of magic and certain things that no one really understands."

To do things the Guinness way requires a spirit of adventure and an irrepressible inventiveness. From humble beginnings in 1759 to the present day, great efforts have been made.

During Arthur Guinness's lifetime, dark beer did not yet enjoy great popularity. Ale, gin and whiskey were the preferred beverages. Arthur initially tried to jump on the trend of the time and brew ale, until he heard about a new trend: In the UK, a so-called porter, a dark strong beer, was growing in popularity, especially among the hard-working porters. Arthur did not hesitate for long and jumped on the bandwagon and started experimenting with his own porter production. As early as 1769, he shipped his first batch of porter to England. Irish porter was so well received there that this type of beer became his passion and his hobbyhorse. By the time of his death in 1803, Arthur had already expanded his production to 20,000 barrels in his Guinness Storehouse.

From Dublin to the wider world

The family business was continued by his son and expanded even further, so that shortly afterwards one could already enjoy his Guinness beer in the Caribbean. And the success story continued. Ten years later, the beer was already being drunk in West and East Africa and soon in North America as well. Today, the dark beer goes all over the world and is drunk in 150 countries.

Guinness Merchandise

Guinness is so much more than a delicious beer, though. Over the years, Guinness has also made a name for itself with beautiful gift items. There are fun souvenirs, clothing, glasses, mugs, pins and much more. Browse through our EMP Guinness Shop and see for yourself! Until then, Slàinte!